wine labels

Creating custom wine labels is a smart way to personalize a wine gift. However, how do you start making a label and what should you consider?

  • How to come up with a great wine label concept?
  • How do you go about working on making wine labels?

It doesn’t matter if you’re a newborn designer or if you live on the adobe cloud, designing your own wine labels isn’t easy. Why? Well because the wine label is the emblem of your style, as well as a tool for communicating what is in the bottle. Fortunately, we’ve come up with a few smart ways to think about these issues.

Design your own wine labels

As a wine expert who is also an experienced designer (read: I’ve already made most of the mistakes in the book) I might be able to use the following tips for you. If there’s one thing I know about great design, it’s that it starts with a great concept and you don’t have to be a designer to come up with it!

Where to get wine label ideas

As an inspiration, the best place to start is understanding the 4 basic types of wine label designs and mimicking or extending to them.
CREATIVITY: It takes about 90 minutes to ‘warm up’ and really get into your creative flow, so don’t worry if the genius doesn’t spill out of you right now.

Choose a theme for your wine label

Whether you’re making a wine label for a wedding or as a corporate gift, a great way to get started is to recognize your theme:

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  • Classic: Think traditional, prestigious, elegant, royal and dignified. Wine labels model traditional label styles.
  • Fun and silly: Think casual, relaxed and valuing personal experience more than prestige. Wine labels can be hand-drawn, whimsical, and often include animals.
  • Modern: Think of the top, the advanced, the mundane and the visionary. Modern wine labels play with negative space, typography, minimalism and focus on the materials on which they are printed.
  • Old times: Think of handmade, natural materials and respecting the past. Old time designs use classic typography, illustrative designs and vintage craft techniques

Believe it or not, each of these themes applies to a style of wine as well!

Fun labels and wine nonsense

This type of label is most commonly found in wine regions that nurture the act of drinking with friends just like wine itself. The label is often found on wines that have a fun taste and are easy to drink. This is a great option for affordable wines with coffee.

Modern wine labels

Australia leads the way with some of the most interesting modern wine labels in the world. Modern labels imply that the wine inside is a step away from tradition, perhaps a wine of a unique variety.

How to personalize your wine label

Now that you have the topic in mind, how do you make it your own?

Become personal

What is your legacy? What are your powerful animals or favorite pets? Do you have a family crest or an old house in your family? Mentioned questions are great places to start your search when designing a wedding wine label. The great thing about family coats of arms or personal wedding symbols is that you can combine both of your symbols to create a new connected symbol that represents your marriage.


If you are making a custom wine label for a business or corporate event, you can look at the city, street, or buildings where your company operates. There may be a local landmark that manages to contain what your business represents. Or there maybe some kind of motif around your office from which you can draw some idea, such as plants, hair rugs, bicycles, or steel rivets. Try to resist cracking your logo in the center.

Things you need to include on your wine label

Most wine labels on the front label contain some important and useful facts about wine. While you will add your own creativity to this, it would be good to add the following useful little things:

  • Name and / or dates of your wine
  • Your imaginary brand of wine
  • Actual variety or wine mixture
  • Credit for real winery, wine and vintage

How big should it be?

The one on the right is ‘Feminine’Since you will be covering up someone else’s wine label, your label should be larger. You can demonstrate the size of the label by cutting out pieces of paper and placing them on the wine of your choice to see if it will work.

  • For ‘female’ wine bottles, go 4.25 × 3.25 inches or more
  • For ‘male’ wine bottles, go 3 × 5 inches or larger